London Boy on Repeat

For the girls who fall hard, fast, and fashionably.


This collection is a love letter to fleeting glances, late-night voice notes, and the kind of boy you meet once and then build a wardrobe around. It’s soft, dreamy, and a little bit delusional — in the best way. Think Y2K romance meets main character energy. These pieces are made for blushing texts, slow mornings, and scrolling through selfies of the two of you like it’s your full-time job.


Every tee, hoodie and cropped moment is stitched with a little hope, a lot of charm, and just enough chaos to keep things interesting. Whether he’s texting back or not, you’ll look irresistible.


Because when you’re in your “London Boy on Repeat” era, you don’t dress for him — but it’s fun when he notices.